craftsmanship in cinematic arts
India’s visual storytelling ecosystem is expanding rapidly, fueled by high smartphone adoption, cheap mobile data, and deep cultural demand for high-production media. India’s advertising and branded content industry is growing at 15% annually, driven by rising content demand across TV, OTT, social media, live events, and branded campaigns.
Modern Indian wedding cinema is approached like a regular production — with a storyline discussion, filming and interview schedule, and lighting setup — allowing for significantly higher-quality outcomes. Wedding movie trailers shared on social media have become a status symbol for couples.
As of November 2025, the content creation market has seen a 40% increase in regional language content, catering to audiences across different states — a strong signal for vernacular short film and regional cinematic content creators.
This course aims to prepare you to be a professional in cinematic arts and film-making. You can be a hobbyist, a free-lance content creator, set up your own business for film-making across different genres, or work under other creators & companies too.
Are you Wondering about these Things?
Q.1) I know some basics of photography as I have learnt from YouTube videos, so can I join this course directly?
A. Photography is the base of cinematography. Some basic knowledge of just a few settings is not enough. One needs to be good with detailed camera settings, understanding of lighting angles and know some other important concepts that become base to start learning cinematic. A proper & well structured photography course (offline/online) is a must.
Q.2) Cinematic Arts needs a costly camera, lenses and other equipment.
A. It is not mandatory to have expensive gear, one can start with their own budget and proceed in step by step manner as you progress. Any business needs an investment to start with. Treat your equipment, learnings, etc. as an investment you make in yourself and your business.
What All is covered in this course?
1) Basics of Photography – A quick revision of important topics – camera types, exposure settings, lenses, lighting concepts, dynamic range, histogram, etc.
2) Introduction to Cinematography – Meaning of cinematography, how it is different from videography, DOP – its meaning and role in cinematography.
3) Camera Equipment & Settings for Cinematography – Camera & lenses, memory cards, straps, frame rates, aspect ratios, picture profiles, log profiles, zebra patterns, peaking levels.
4) Accessories for Cinematography – Tripods, monopods, gimbals, dolly, light sources & modifiers, stands, etc.
5) Camera Operations Practical – Handheld camera shooting techniques, shooting from different camera angles, camera movements, techniques using tripods and monopods, etc.
6) Gimbal Techniques Practical – Extensive practice of professional camera gimbals, mounting & balancing the camera on gimbal, modes and techniques of using gimbal.
7) Lighting Techniques for Cinematic – Right from the basics of lighting – quality & angle of light to more in-depth understanding of creative cinematic lighting, combination of various types of lighting, etc.
8) Mastering the Aesthetics of Cinematic – 5 C’s of cinematography form very important pillars of cinematic film-making. An in-depth and practical understanding of these can take your film to a higher level.
9) Mastering the Audio & Sound – Audio settings in the camera, different types of mic – inbuilt camera mic, lapel & boom mics, external audio recorders, audio processing software.
10) Video Editing in Adobe Premiere Pro – Elements required in video editing, workflow for single & multi-camera editing, transitions, color corrections, titles, lumetri settings, edit the videos shot on log profiles, color grading, chroma key editing, and much more.
11) Script to Screen – Learn the principles of script writing and prepare scripts for your videos before you start even shooting them. A good script helps create a masterpiece on screen.
12) Setup Your Own Business – Understand the POV of doing business, set your target audience, building your portfolio, setup business assets – website, social media profiles, do’s & don’ts of making your own professional logo based on graphology sciences.
13) Practical Work & Projects – More than 70% time will be practical during the sessions to implement the learning. Also, regular homework and projects will be given which together will help you in mastering the concepts and preparing your own portfolio.
14) Study Materials – PDF notes, additional learning materials and some bonus content in videos would be provided on our mobile app time to time so that you can access them anytime and anywhere.
Other Course details:
Mode of Learning: Offline Classroom Sessions for theory and practical. Notes and other content provided on our LMS & mobile app – ALEKHYAVED
Duration & Batches: 4 months (16 – weeks)
Weekend Batch: Sat & Sun, 1.30 pm to 5.00 pm
Weekdays Batch: Tue & Wed, 1.30 pm to 5.00 pm (this can be flexible)
Date of Upcoming Batch: Weekday Batch: TBD, Weekend Batch: TBD
Certificate:
Students will be evaluated in multiple ways – attendance, behavior & participation in classroom sessions, theory & practical exam, project work, homework, and overall performance.
“Graded Certificate” will be given ONLY if students finish the evaluative tests in the time given to them. If not then, only a “Completion Certificate” will be issued. Once completion certificate is issued, students will not get graded certificate after that in any case.
What Are the benefits of this course?
- Setup your independent video creation business
- Concept-wise you are ready to start your journey in cinematic video
- Important aspects of script-writing are covered
- Guidance to setup your business
- Create videos for different formats.
who can do this course?
- Wedding Photographers who want to add Wedding Cinematic to their portfolio
- Commercial & Advertisement Photographers to add another service offering in their portfolio.
- Any other professional photographers who want to expand their business.
- Anyone who is interested in short film-making, social media video content as a side hustle or as a hobby
- Anyone who has a wish to learn it – Age is not a limit.
Frequently Asked Questions
Q.1) Will the cameras and other equipment be provided during the course?
A. Students must have their own camera + lens kit during the course, so that they can practice and do their assignments too. Other equipment like gimbal, tripods, PC for editing, etc. will be available from our side during the lectures. Students can buy them any time only after we have covered them during the course.
Q.2) I have basic knowledge of photography from Youtube, etc. so can I directly join the course?
A. Photography is the base of cinematography. Proper in-depth knowledge of photography is needed to learn cinematic, which is rarely covered in YouTube tutorials. We highly recommend you to do our 2 months offline course or the online version of it before joining this course.
Q.3) Do we get any discounts or seasonal offers on the fees?
A. We don’t give any discounts on the fees, except in case if anyone is paying full fee in one go itself. Break the cycle of your clients asking you for a discount right now. Also, consider the fees as an investment in yourself rather than an expense. Your dedication and hardwork will get you high returns on this investment.